I wrote, directed and edited this fun sitcom-style explainer film for our friends at Toplyne.
The goal was to explain Toplyne’s proposition to Product-Led-Growth (PLG) focused companies.
Enterprise SaaS companies tend to have massive top-of-the-funnel leads that don’t convert to paying users. Toplyne helps companies focus on leads that are likely to convert.
It made sense to explain a complex idea in a fun and engaging way. So,we created a mini-sitcom for enterprise sales teams worldwide! :)
Toplyne is a Sequoia & Tiger Global backed startup, that helps companies monetize their product-led growth.
